Fresh produce grown by Elora Fine Farming, highlighting quality, provenance and the connection between growers and consumers.

WOMEN WHO GROW

ELORA FINE FARMING

ABOUT THE PROJECT

Some stories begin with a single idea. Others are built slowly over decades through consistency, adaptation and an understanding that good food starts long before it reaches the plate.

Elora Fine Farming emerged from more than twenty years spent growing alongside the land. Shaped through the family’s work with Choice Seedlings and Windy Hills Farm, the brand represents a natural continuation of that journey. One grounded in quality, provenance and a deep respect for where food comes from.

The project centred around Women Who Grow, a storytelling piece focused on Germaine Borg and the quiet leadership that has helped shape the direction of the business over time.

A story shaped through growing, adaptation and a long-term commitment to quality produce.

Germaine Borg of Elora Fine Farming, photographed as part of the Women Who Grow storytelling project.
The family behind Elora Fine Farming, photographed among the produce, people and everyday moments that shape the brand.

Alongside her husband Jeff, Germaine has played a defining role across Choice Seedlings, Windy Hills Farm and now Elora Fine Farming. The story reflects years of steady work, from supplying seedlings to farms across Australia, navigating the uncertainty of COVID, building Windy Hills Farm and eventually creating a produce brand of their own.

What stood out most was the sense of care woven through every part of the operation. Not just in the produce itself, but in the people behind it. The patience required. The adaptability. The understanding that farming is rarely linear.

FEATURED FILM

WOMEN WHO GROW

with Elora Fine Farming

Germaine Borg inspecting fresh herbs grown for Elora Fine Farming.
Freshly harvested produce from Elora Fine Farming.
Preparing seasonal produce as part of the Elora Fine Farming farm-to-table experience.
Jeffrey Borg harvesting fresh produce grown on the family farm.
Seasonal produce prepared for cooking at Elora Fine Farming.
Germaine Borg selecting fresh herbs grown.
Freshly harvested radishes from the Elora Fine Farming garden.
Jeffrey Borg on the family farm at Elora Fine Farming.
Young lettuce seedlings growing at Elora Fine Farming.
A close-up of a dish with microgreens, radishes, and a cooked vegetable or protein on a plate. Seasonal farm produce prepared and served fresh from Elora Fine Farming.
Jeffrey Borg preparing fresh produce deliveries for Elora Fine Farming.
Fresh herbs harvested from the Elora Fine Farming garden.
Germaine and Jeffrey Borg sharing life on the family farm behind Elora Fine Farming.
Young vegetable seedlings prepared for planting.
Fresh ingredients cooked over fire as part of the Elora Fine Farming farm-to-table experience.
Brand detail from Elora Fine Farming, reflecting the connection between growers, produce and the journey from farm to table.